Definition
An AI agent is an AI model that can plan and carry out several steps toward a goal using tools, rather than only answering one question. In marketing, that means working across ad, analytics and CRM accounts.
Also called AI marketing agent, AI agent for marketing
MegaMCP glossary32 terms
Explained
The line between assistant and agent is blurry. A useful test: does it decide which tools to call, in what order, to finish a task such as “find wasted spend and draft the negatives”?
Agents are most useful for well-defined, multi-step chores. Because they act, the controls around them (approvals, spend caps, undo, audit logs) matter more than the model.
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