Definition
A white-label report is a client report that carries the agency's own brand (name, colors, footer) instead of the reporting software's, so the work reads as the agency's.
Also called white label reporting, branded client report
MegaMCP glossary32 terms
Explained
Good client reports lead with budget pacing, results by channel against the previous period, and the work the agency did. Detail goes in an appendix.
MegaMCP's white-label client report is a read-only, agency-branded page built from a stored snapshot (pacing, the last 30 days per ad platform and applied work), with no MegaMCP branding.