Definition
Wasted spend is ad money spent on clicks that couldn't reasonably convert, such as irrelevant search terms, broken landing pages or untracked conversions, or that spent well past your target cost without results.
MegaMCP glossary32 terms
Explained
A practical threshold: flag search terms with zero conversions that spent more than your target CPA, or that got more clicks than about 2 ÷ your conversion rate.
Low-data terms aren't waste yet; they're undecided. And spend that converts but isn't tracked looks like waste, which is why tracking health matters.
Read more
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