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Glossary

Conversion tracking

What Conversion tracking means, why it matters for marketers, and where it shows up in practice.

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  3. Related terms

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Definition

Conversion tracking records valuable actions people take after interacting with your ads, such as purchases, leads or calls, so platforms can report results and automated bidding can optimize for them.

MegaMCP glossary32 terms

Explained

In Google Ads, conversion actions can be primary (used for bidding and the Conversions column) or secondary (reported only). Tracking usually relies on a tag, a GA4 import or an offline upload.

Tracking breaks quietly: a site redesign drops a tag, a redirect strips the click ID. Regular health checks catch it before reports and bidding go wrong.

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