Offline conversion import

What Offline conversion import means, why it matters for marketers, and where it shows up in practice.

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Definition

Offline conversion import sends sales or qualified leads that happen outside your website (in a CRM, on the phone) back to the ad platform, matched by a click ID such as the Google Ads gclid.

MegaMCP glossary32 terms

Explained

It lets bidding optimize for real revenue instead of form fills. In Google Ads it needs an upload-type conversion action and the click ID captured when the lead arrived.

MegaMCP can propose uploading offline conversions by click ID to Google Ads; like every write, the upload is a plan someone approves.

Raise 1 budgetGoogle Ads1 change
Change: Brand – US~~$40~~$55/day
Check passed: Within budget bumper
Paid searchUsing AI for Google Ads safelyHow to let Claude or ChatGPT work in Google Ads without risking your budget: read vs write access, change approvals, spend caps…

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