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Glossary

Performance Max

What Performance Max means, why it matters for marketers, and where it shows up in practice.

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Definition

Performance Max is a Google Ads campaign type that uses one budget and a set of assets to run across Search, Shopping, YouTube, Display, Discover, Gmail and Maps, with Google's automation choosing placements, audiences and bids.

Also called PMax

MegaMCP glossary32 terms

Explained

You supply goals, assets grouped in asset groups, audience signals and (for retail) a product feed. Reporting on queries and placements is less detailed than in classic Search campaigns, though Google has been adding more.

Because so much is automated, PMax depends heavily on accurate conversion tracking and sensible conversion values.

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