Definition
Smart Bidding is Google Ads' family of automated bid strategies (such as Maximize conversions, Target CPA and Target ROAS) that use machine learning to set a bid for each auction.
MegaMCP glossary32 terms
Explained
Smart Bidding optimizes toward the conversions you mark as primary, so its quality depends on your conversion tracking. Broken or inflated conversions teach it the wrong lesson.
Portfolio bid strategies let several campaigns share one Smart Bidding strategy and target.
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