Definition
CPA is ad spend divided by the number of conversions. If you spent $1,000 and got 25 leads, your CPA is $40.
Also called cost per conversion, cost per action
MegaMCP glossary32 terms
Explained
CPA depends entirely on what you count as a conversion. Counting newsletter signups next to purchases makes CPA look better and tells you less.
Target CPA is also a Google Ads Smart Bidding strategy: you set the average cost per conversion you want and Google bids to hit it.
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