Definition
A negative keyword stops your ads from showing for searches that contain it. Adding “jobs” as a negative keeps a plumbing company's ads off “plumber jobs” searches.
MegaMCP glossary32 terms
Explained
Negatives come in exact, phrase and broad match types, and can be added at ad group, campaign or shared-list level. Unlike positive keywords, negatives don't match close variants, plurals or misspellings automatically.
Negatives are the most common fix for wasted spend found in the search terms report. Because a broad negative can block good traffic, review them before applying.
Read more
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