Definition
An MCP server is a program that offers tools and data to AI apps through the Model Context Protocol. It describes each tool so the AI can decide when to call it, runs the call, and returns the result.
MegaMCP glossary32 terms
Explained
A marketing MCP server might offer tools such as google_ads_search_terms, ga4_traffic_summary or wordpress_seo_audit. Behind each tool, the server calls the platform's own API with the user's authorization.
Servers can be local (installed on your machine, often using your own API keys) or remote (hosted, reached by URL, with browser sign-in). Claude calls remote servers connectors; ChatGPT calls them apps.
The important differences between servers are what they can reach, whether they can write, and what happens before a write: a good server for accounts that spend money previews every change and waits for a human approval.
Read more
- MCPWhat is an MCP server? Explained for marketersA plain-English explanation of MCP and MCP servers for marketers: how the Model Context Protocol works, tools vs resources, local…
- MCPThe best MCP servers for marketersAn honest shortlist of MCP servers for marketing: official Google Ads, GA4 and HubSpot servers, multi-platform options like…
- AI connectorsClaude connectors for marketersWhat Claude connectors are, how directory and custom connectors differ, and how to add a marketing connector for Google Ads, GA4…
