Definition
Budget pacing compares how much a campaign or client has spent so far this month with how much it should have spent by now. Pacing % = month-to-date spend ÷ (monthly budget × days elapsed ÷ days in month) × 100.
Also called PPC budget pacing, spend pacing
MegaMCP glossary32 terms
Explained
Above 100% is over-pacing; below is under-pacing. A common alert band is 85% to 115%. Use complete days only, because today's spend is partial and delayed.
The fix for a pacing problem is the required daily budget: (monthly budget − spend so far) ÷ days remaining.
Agencies pace per client across every ad platform, not per campaign. MegaMCP's portfolio pacing sums Google Ads, Meta Ads, Microsoft Ads, TikTok, Reddit and Pinterest spend per client.
Read more
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