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Glossary

Undo (change rollback)

What Undo (change rollback) means, why it matters for marketers, and where it shows up in practice.

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  1. Explained
  2. Read more
  3. Related terms

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Definition

Undo, or rollback, reverses an applied change by restoring the previous values, such as the old budget or status. Not every platform operation can be reversed, so good tools label irreversible changes up front.

Also called rollback, revert

MegaMCP glossary32 terms

Explained

To undo, a system must record what it needs at the time of the change: the old value, or the ID of what it created. Without that, “undo” is guesswork.

In MegaMCP, undo creates a new reverse plan with its own diff and approval. Operations that can't be reversed, such as sending an email or deleting a GA4 data stream, are marked before you approve.

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