GAQL (Google Ads Query Language)

What GAQL (Google Ads Query Language) means, why it matters for marketers, and where it shows up in practice.

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Definition

GAQL is the SQL-like query language of the Google Ads API. A GAQL query selects fields from a resource, such as campaign or search_term_view, with filters and date ranges.

Also called Google Ads Query Language

MegaMCP glossary32 terms

Explained

Many Google Ads MCP servers either expose a GAQL tool directly or build GAQL queries behind friendlier tools. Google's official Google Ads MCP server is built around running GAQL.

MegaMCP offers both: purpose-built tools for common reports and a read-only google_ads_query tool that runs one GAQL SELECT against an allowlist of resources.

MCPThe best MCP servers for marketersAn honest shortlist of MCP servers for marketing: official Google Ads, GA4 and HubSpot servers, multi-platform options like…

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