Definition
Generative engine optimization (GEO) is the practice of making a brand and its content more likely to be found, understood and cited by AI assistants such as ChatGPT, Perplexity and Google's AI features.
Also called GEO, AI search optimization, answer engine optimization
MegaMCP glossary32 terms
Explained
GEO overlaps heavily with SEO: crawlable pages, clear structure and authority still do most of the work. It adds emphasis on answer-first, quotable passages, consistent entity naming, AI crawler access and corroboration on third-party sites.
Measuring it means testing real buyer prompts across assistants and tracking AI referrals in analytics.